On Friday 2, Saturday 3 and Sunday 4 March, Toerisme De Baronie had a stand at the cycling and walking fair in the Jaarbeurs in Utrecht. This fair perfectly matched the tourism offer of our members and the objectives of Toerisme De Baronie. It was an ideal opportunity to present our offer to a large and interested audience from all over the Netherlands. Over 41,000 visitors attended the cycling and walking fair. We had a lot of visitors and the atmosphere was good. In short, the fair was a great success. Also thanks to the efforts of our members who helped man the stand, for which we thank them!

What do tourists come to our region for?

We asked fair visitors what they came to our region for. The most frequently heard responses were:

• enjoyment: 31%
• nature, beautiful surroundings and landscape: 24%
• Resting, relaxing: 21%
• freedom, joy, fun, happiness: 12
• sociability: 12%

What do tourists expect from Toerisme De Baronie?

• Good food, drinks and nightlife: 77%.
• Hospitality, friendliness and service: 23%.

What activity do they come to our region for?

• Cycling: 64%
• Walking: 23%
• Sporty/creative: 8%
• Camping: 5%

What does the Toerisme De Baronie target group look like?

• Day tourists (1 day): 67%
• Staying tourists (> 1 day): 33%

From which provinces did the fair visitors come? *

• South Holland: 23
• North Brabant: 17%
• North Holland: 16%
• Gelderland: 12%
• Overijssel: 8%
• Utrecht: 7%
• Drenthe: 3%
• Friesland: 3%
• Limburg: 3%
• Zeeland: 3%
• Belgium: 2%
• Flevoland: 2%
• Groningen: 1%

* scores are based on 275 completed participation cards for our raffle for a fully catered two-day Toerisme De Baronie package deal.